Diamond Foam & Fabric Owned By Jason Asch Offers The Highest Quality Upholstery And Fabric Available In Los Angeles And Surrounding Areas Throughout CA

In a town known for its celebrities, everyone wants to know Jason Asch. Is he a movie director, an actor or producer? No. He’s the owner of Diamond Foam & Fabric, a bustling decorative fabrics store catering to Hollywood stars, set designers, interior designers and anyone else who wants to walk in off the street.

Credited with luring many cloistered L.A. Westsiders, including lots of celebrities, east of La Cienega Blvd, Diamond Foam & Fabric is renowned for providing one-stop shopping for do-it-yourselfers, professional designers and entertainment industry set decorators seeking to do a home, a movie set or a hotel. (Parts of the legendary Chateau Marmont Hotel in Hollywood were re-upholstered in Diamond Fabrics). Selections, customer service, and exceptional value are the pillars of which Jason Asch has built his business. Classic Motown blasts through the four adjoining buildings that make up the stores as determined shoppers snip swatch after swatch from the floor to ceiling bolts with scissors that Asch provides. “We can lose maybe 30 pairs in a month” he says, “but scissors are a way of personalizing what we do.

The store is packed with customers and merchandise. Industry executives say he sells more yards of fabric than many of his big-time retail and wholesale competitors. One reason is because he doesn’t take a high mark-up, says Asch. Asch buys fabric from nearly every major decorative resource in the world, except for China. He has an opinion about everyone and everything fabric, or Hollywood-related. Just ask. In the same breath, he’ll tell you whose line looks good or bad and what companies are having delivery problems. It’s all part of his charm which his vendors and customers love.

Jason also likes natural textures and fabrics. “I like to buy stuff that says something, that has a look.” Says Asch. You wouldn’t know it from his two level store that’s bursting with bolts and bolts of fabric. But, after spending time with Asch, you realize the store always is a reflection of Asch himself.