JA. I believe the reason the store is so successful and why my customers keep coming back is because we listen to people. We listen really hard. We understand our clients’ needs and treasure their feedback. We’re lucky to have many customers who are popular interior designers and they can be very influential, their likes and dislikes are published in magazines and soon we have people coming in asking for the same fabrics for their own homes. In a way, they are like scouts who pave the way for us as retailers, helping us make the right product and timing decisions. We also have an especially close relationship with our fabric manufacturers; at the end of a season they are keen to know what sold and why, that way they can put fabric collections together catering more effectively to the tastes of the public. I am of the opinion that you have to give people what they want, and fast. Manufacturers have to be snappy. They must have the versatility and flexibility to produce what people want. When they want it.